Authentic Brand Strategy

for Creatives, Solopreneurs, and Wellness Professionals

Build a trustworthy brand and amplify your impact and success

✧ Vision & Mission ✧

✦ Authenticity & Essence ✦

✧ Marketing & Strategy ✧

There’s a lot of noise…

→ Telling you to market and sell through pain points

→ Pushing sleazy sales tactics that are inauthentic

→ Making you feel uninspired to build a successful business

But you know that you need to build your brand differently.

As a creative, solopreneur, or wellness professional, your brand is more than just a logo and colours—it's the essence of who you are and the transformation you offer.

We believe that the most powerful brands are built on authenticity.

Our mission is to help creative professionals and leaders in the wellness and coaching industries develop brands that are true reflections of themselves and their offerings.

With a background in professional coaching, change management, project management, and holistic empowerment, we bring a unique, multifaceted approach to brand strategy.

We understand that your brand is an extension of your personal journey and professional expertise.

30% witchy, 70% strategic, and 100% committed to your success.

Are you ready to create a brand that authentically represents you and magnetizes the right people?

→ Book your first call

→ Receive in-depth support

→ Transform your brand and business

LGBTQIA2S+ / BIPOC rates available

Book a reduced rate call here

Areas of Focus

Vision & Mission

Establish a vision and mission that inspires, motivates, and builds trust with your ideal clients guiding them to success

Authenticity & Essence

Discover your true essence and infuse it through your brand so your authenticity shines and amplifies your impact

Marketing & Strategy

Transform your brand into a magnetic force and develop a strategy that aligns with the direction of your business

Testimonials

  • “Devaiya possesses a great ability to teach profound learnings to his clients. Not only is he very professional, but he is also extremely personable. It is this human connection that provides for considerable growth opportunities for his clients. He is very knowledgeable and he is very competent in guiding his clients to very significant realizations. And he executes this capability in a very client-friendly way; making the client know that they would always be supported by Devaiya in any way needed.”

    Stavros Stavroulakis, Consultant, New York

  • “Devaiya was fully available, listened to me with an open heart, and I felt seen and comfortable to share my confused thoughts. The session helped me realize some flaws in my wording and the exercises we did brought clarity to what I can do next to better enjoy my career path. It was a starting point for some actions I was postponing for myself and it gave my clarity on how to get better organized to move forward.”

    Amit, Musician/Yoga Solopreneur, Buenos Aires

  • “Their compassionate inquiry combined with insightful reflections and powerful techniques for softening into one’s self was a great way to take a step back from the myriad details conspiring to overwhelm me and settle into my body - empowering me to accomplish my goals.”

    Ember, Designer, Vancouver BC

IT’S TIME FOR YOUR

Authentic Brand Strategy

Create a brand that people trust and believe in.

Clarify your vision, Reveal your authentic essence, and Create a strategic roadmap aligning your brand with your business goals.

The Steps We Take

Call 1: Brand Foundation

In this 2-hour session, we'll dive deep into your authentic self and business aspirations:

✧ Explore your professional context, current challenges, and future goals

✧ Identify and articulate your core personal and professional values

✧ Create detailed profiles of your ideal clients to guide your brand strategy

✧ Visualize your future self and professional journey

✧ Establish the pillars that will form the heart of your brand's story

A 20+ page Brand Foundation workbook will be provided to you for this session.

Call 2: Brand Essence

This 2-hour session focuses on capturing the unique essence of your brand:

✧ Engage in a somatic experience to connect deeply with your brand's emotional core

✧ Define your brand's mission and vision, aligning them with your personal values

✧ Identify key elements that establish your brand authority in your field

✧ Craft a compelling brand story that resonates with your audience

A 15+ page Brand Essence workbook will be provided to you for this session.

Call 3: Brand Expression

In this 2-hour session, we'll bring your brand to life through various expressions:

✧ Develop your distinctive brand voice and communication style

✧ Articulate key messages that effectively convey your brand's value

✧ Position your brand to stand out in your market

✧ Create an authentic marketing strategy aligned with your values

✧ Design visual elements that represent your brand identity

A 20+ page Brand Expression workbook will be provided to you for this session.

Call 4: Brand Activation

In our final 2-hour session, we'll prepare you to launch your authentic brand:

✧ Develop a strategic plan for rolling out your new or refreshed brand

✧ Establish guidelines for maintaining brand consistency across all touchpoints

✧ Outline strategies for future growth while staying true to your brand essence

✧ Review a comprehensive Brand Strategy Reference Guide

A 15+ page workbook will be provided to you for this call. Post-call, you'll have built your entire Authentic Brand Strategy and be ready to share your brand and business confidently.

Your Strategic Guide

Hey, I’m Devaiya.

He/They | Two-Spirit
Métis Celtic Lineage

MCPC, PROSCI, CAPM, GCL, MNLP, RYT, QRM, PMBA

Like you, I'm dedicated to making a difference and living a vibrant life. My unique background as a professional coach and brand strategist offers a holistic approach to brand strategy built on authentic expression.

Together, we'll clarify your vision and empower you to create a brand and business that people believe in.

Trust in your vision and lead with courage.

Create an authentic brand that magnetizes the right people!

→ Book your first call

→ Receive in-depth support

→ Transform your brand and business

Book a Strategy Call

 FAQs

  • We specialize in businesses operated by solopreneurs and wellness professionals.

    However, our approach is adaptable to various industries including non-profits, creative agencies, and tech startups.

  • We begin with our initial 3-call process, and if you are looking for further support we can tailor our services based on your company's specific requests.

  • We employ a blend of proven methodologies including Brand Design Strategy, Professional Coaching, PROSCI ADKAR for Change Management, and Agile for Project Management.

  • Yes, we offer follow-up sessions and can create custom ongoing support packages to ensure the changes implemented are sustainable and effective.